How to get relevant visits to a website can be a mystery to most businesses, particularly when they’ve been let down by low visitor numbers from search engines, or when it doesn’t happen at all. Unfortunately, "If you build it, they will come" no longer applies to the web.
Building a search engine friendly website is so important for just this reason! Websites can’t just be designed to be pretty, they must also be built to rank high and well in search engines.
The need for Search Engine Optimization (SEO) has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.
Get Noticed!
But there might be a few things you are overlooking:search engine optimization or SEO, email marketing and web marketing services.
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SEO
SEO is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you. SEO can be broken down into eight steps or categories:
- Keyword Selection
- Content Creation or Modification
- Site Structure & Navigation
- HTML Validation & Cleaning
- Internal Linking
- Submissions
- Competitor Analysis
- Link Building
Email Marketing
Send vivid, compelling messages that grab the recipients' attention and get them back to your site again and again.
Use the built-in HTML editor to create your messages, or use an external one, and just cut and paste your message. Or, upload the message from your home computer or from a web site.
Preview your message in both HTML and plain text, and then send it off to the members on your list.
Web Marketing
- Advertising campaign such as Pay-per-click (PPC) advertising
- Search Engines Submission
- Search Engine Optimization (SEO)
- Organic listing (non-paid advertising) positioning
- Topic Directory submission and other guides, lists and directories submission
- Web Marketing tools such as Blog, RSS feed, and e-mail marketing (newsletter)
Statistical analysis, tracking, and reporting
